USA
Culver’s Launches Nationwide ‘Delicious Rewards’ Program as Loyalty Trend Surges: Culver’s has rolled out its new Delicious Rewards loyalty program nationwide on November 17, giving diners more reasons to return as loyalty programs hit record popularity across the quick-service restaurant industry. With consumer interest climbing, the brand aims to extend its signature hospitality into the digital space while personalizing every guest interaction.
Loyalty Demand Hits New High
As loyalty programs draw unprecedented engagement, Culver’s steps into the moment. Recent industry data shows 78% of U.S. consumers are more likely to visit a restaurant where they can earn rewards, pushing brands to rethink digital engagement. Culver’s responded by designing Delicious Rewards from scratch, focusing squarely on what guests value most.
How Delicious Rewards Works
Culver’s members can now earn points every time they visit. Guests earn 10 points for every $1 spent once they link their account through the Culver’s app, website, or at checkout by scanning a membership code or sharing a phone number.
The platform creates a faster, more seamless experience. Members can easily revisit past orders, quickly access favorite menu items, and locate preferred restaurant locations. More importantly, restaurant teams can use member preferences to deliver more personalized service.
More Ways to Celebrate
Delicious Rewards members will enjoy a steady stream of perks, including birthday and half-birthday deals, surprise offers, and point redemption for free or discounted menu items. Culver’s plans to introduce additional features over the next year, such as deeper personalization, new reward options, and even opportunities for members to influence menu development.
A Long-Awaited Launch
“I know, I know – we’re a tad late to the game on this one!” said Julie Fussner, CEO of Culver’s. “But we built our program from the ground up so we could be sure it rewarded guests with the things they truly crave. Now that it’s finally here, we’re confident our guests are going to love it.”
How to Join
Delicious Rewards is now available nationwide. Guests can sign up by downloading the Culver’s app or visiting the official website.
