Precision Strategies Acquires Firehouse Strategies, Creating Public Affairs Powerhouse
USA
Precision Strategies Acquires Firehouse Strategies, Creating Public Affairs Powerhouse: Precision Strategies LLC, an award-winning integrated strategy and marketing agency based in Washington, D.C. and...
Gap Inc. Launches Encore, A New and More Rewarding Loyalty Experience for Lovers of Fashion & Entertainment
Satish Nair- Associate Editor
Gap Inc. Launches Encore, A New and More Rewarding Loyalty Experience for Lovers of Fashion & Entertainment: Gap Inc. has officially...
Criteo Joins OpenAI Advertising Pilot in ChatGPT
Criteo joins OpenAI Advertising Pilot in ChatGPT. Criteo, the global platform connecting the commerce ecosystem, today announced it is the first advertising technology partner integrating...
P&G, Native Debut America’s First Brand Co-Produced Feature-Length Microsoap
Zaheer Darbar - Entertainment Editor
P&G and Native Debut America’s First Brand Co-Produced Feature-Length Microsoap: All 55 episodes of The Golden Pear Affair are now...
IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend
USA
IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI:The...
