EMIR and Omnicom Media MENA partner to take GCC insights to theglobal stage

UAE

EMIR and Omnicom Media MENA partner to take GCC insights to theglobal stage: Emerging Markets Intelligence & Research (EMIR), the exclusive boutique advisory and research firm, and Omnicom Media MENA, an Omnicom Connected Capability, have announced a strategicpartnership to help organisations across the GCC turn proprietary research, regional expertise and executive perspectives into thought leadership with international reach.

The partnership brings together EMIR’s on-the-ground intelligence, senior GCC network and executive engagement platforms with Omnicom Media MENA’s strategic communications, media planning and campaign amplificationcapabilities. Together, the firms will help organisations develop credible perspectives rooted in the realities of the Gulf, and connect them with audiences that matter across the region and beyond.

As the GCC continues to attract global investment and play a growing role in shaping the world’s economic future, organisations across the region are generating valuable expertise on topics including AI, energy transition,infrastructure, tourism, advanced manufacturing and new trade corridors. Yet internationally, the Middle East is still too often viewed through the lens of headlines rather than the scale of opportunity and transformation taking place across the region.

Through this partnership, EMIR and Omnicom Media MENA will help organisations tell a broader story by combining research, strategic communications and media expertise to build credibility, raise visibility and contributeto global business conversations.

EMIR will continue to lead the development of thought leadership initiatives, including executive insight reports, CEO roundtables, stakeholder engagement, filmed interviews and bespoke leadership platforms. Theseprogrammes are informed by EMIR’s direct access to CEOs, policymakers, investors and business leaders across the GCC.

Omnicom Media MENA will lead the communications strategy, media planning and amplification of these programmes, helping organisations reach senior business, policy, investor and industry audiences across regionaland international markets.

The partnership aims to help GCC organisations move beyond regional visibility and become recognised voices in the conversations shaping business, investment and economic growth worldwide.

Trevor McFarlane, CEO and Founder of EMIR, said: “The GCC is now home to some of the world’s most important conversations around AI, investment, energy transition, advanced manufacturing and economic transformation. But internationally, the region is still too often understood through headlines ratherthan through the reality of what is happening on the ground.

“EMIR works directly with the CEOs, ministers, boards, investors and operators shaping the next phase of the Gulf’s growth. That gives us access to real-time intelligence and insight that is grounded in the region,not observed from a distance.

“By partnering with Omnicom Media MENA, we can take those insights further. Together, we can help organisations turn GCC-relevant intelligence into thought leadership that reaches the right audiences globally andhelps the world better understand the opportunities emerging from this region.”

Elda Choucair, CEO, Omnicom Media MENA, said: “Today, organisations aren’t competing on products and services alone. They’re competing on ideas, expertise and their ability to shape conversations.

The GCC is no longer a market the world is watching; it’s a market the world is learning from. As organisations across the region drive innovation and economic transformation, there’s a real opportunity to ensurethose experiences reach the audiences who can act on them.

By bringing together EMIR’s deep understanding of the region with Omnicom Media MENA’s communications expertise, we’re helping organisations build credibility through ideas that have the potential to influence conversationswell beyond the Gulf.”