Interviews & Editorial

Why Tax-Free Tips, Social Security, and Overtime Could Supercharge Marketing, Advertising, and Job Growth

Dr Tausif MalikWhy Tax-Free Tips, Social Security, and Overtime Could Supercharge Marketing, Advertising, and Job Growth: The White House posted interview of President Trump...

The Khan Dynasty at 60: A Masterclass in Enduring Brand Power, Strategic Reinvention, and Cultural Currency

Dr Tausif MalikThe Khan Dynasty at 60: A Masterclass in Enduring Brand Power, Strategic Reinvention, and Cultural Currency: In 2025, as Shah Rukh Khan,...

As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA

Dr Tausif MalikAs Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA: After its $13-billion acquisition of Interpublic Group (IPG), Omnicom has begun...

From New York to Alberta: How a Viral U.S. Ad Agency Became Nenshi’s Secret Weapon

Dr Tausif MalikFrom New York to Alberta: How a Viral U.S. Ad Agency Became Nenshi’s Secret Weapon: The Alberta NDP’s ambitious midterm relaunch does...

Danube Properties’ Marketing Masterstroke: How Rizwan Sajan Turned Stars, Strategy, and Storytelling Into Real Estate Gold

Dr Tausif MalikDanube Properties’ Marketing Masterstroke: How Rizwan Sajan Turned Stars, Strategy, and Storytelling Into Real Estate Gold: In a rapidly evolving real estate...

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