UAE
Nour Zayat Ghazal Appointed Managing Director of Reach, Dubai’s Leading Marketing Agency. Zayat, who has played a pivotal role since the agency’s launch in 2022, will now lead business strategy and development across all verticals. Her appointment marks a major step in driving growth, creativity, and innovation for the company.
Nour Zayat began her career in 2015 as a content creator, quickly building a strong digital presence and mastering audience engagement. By 2020, she moved behind the camera, bringing valuable first-hand insights into the operations of marketing agencies. Her unique perspective allowed her to rise swiftly through the ranks, strengthening client partnerships and shaping powerful marketing strategies.
Today, her journey culminates in her appointment as Managing Director of Reach. The agency, renowned for its expertise in influencer marketing, content creation, public relations, and communications, is well-positioned for accelerated expansion under her leadership.
Reach has already partnered with some of the biggest global and regional brands, including Noon, Operation Falafel, Evian, Taqado, and Ducray. Widely recognised for its strong creator network, the agency collaborates with some of the most influential voices across the region.
With Zayat at the helm, Reach is expected to strengthen its reputation as a trusted marketing partner while also setting new benchmarks for innovation in the industry. This strategic appointment reflects the agency’s long-term commitment to excellence and sustained growth.
