Egypt
‘The Shift 2026’ Launched by e& Egypt as Strategic Prelude to Narrative PR Summit: In a major step toward shaping future-focused economic dialogue, e& Egypt has announced the launch of The Shift 2026, a high-level strategic platform aimed at exploring the transformative impact of artificial intelligence and technological innovation on the global economy.
Under the patronage of Eng. Raafat Hindi, Minister of Communications and Information Technology, and Ahmed Kouchouk, Minister of Finance, the initiative marks a strategic prelude to the upcoming Narrative PR Summit, now in its 10th edition.
Scheduled to take place on May 14, 2026, in Cairo, The Shift 2026 will bring together a distinguished group of policymakers, investors, and global technology leaders. The forum aims to examine how artificial intelligence is reshaping economic systems, influencing decision-making processes, and redefining global power structures.
The initiative is being led by e& Egypt in collaboration with The Global Narrative, reinforcing the company’s leadership in advancing digital transformation and accelerating the adoption of AI technologies across industries.
Commenting on the launch, Hazem Metwally, CEO of e& Egypt, emphasized the importance of the platform in addressing the rapidly evolving digital landscape. He noted that The Shift 2026 will serve as a catalyst for strategic conversations around the future of business, while strengthening the company’s role as an integrated provider of advanced telecommunications and AI-driven solutions.
Through this initiative, e& Egypt aims to enhance the competitiveness of the Egyptian economy by highlighting technology-driven investment opportunities, supporting private sector growth, and attracting foreign investment. The effort aligns with Egypt’s broader vision of transitioning toward a knowledge-based economy and strengthening its position as a regional hub for business and innovation.
Adding to this perspective, Lamia Kamel, Co-Founder of The Global Narrative and Founder of the Narrative PR Summit, said the initiative comes at a pivotal moment as artificial intelligence continues to accelerate transformation across industries worldwide.
She noted that The Shift 2026 is designed to create a dynamic platform for dialogue, bringing together diverse stakeholders to exchange insights, align strategies, and shape actionable visions for the future—ultimately contributing to economic growth and regional development.
As a cornerstone of discussions leading into the Narrative PR Summit, The Shift 2026 will focus on how emerging technologies and AI can strengthen Egypt’s investment climate, empower the private sector, and drive sustainable economic expansion.
With participation expected from leading voices across technology, investment, and policy, the event is set to reinforce Egypt’s growing role as a competitive destination for innovation and global business.
