UAE
Jashanmal Group Launches Back-to-School Campaign With Rewards Worth AED 150,000: Jashanmal Group has unveiled its first-ever Back-to-School campaign, offering shoppers across the UAE a chance to win rewards worth AED 150,000. The initiative combines exclusive promotions with premium school essentials, reinforcing Jashanmal’s legacy as a trusted retailer for families.
The Back-to-School 2025 campaign has been designed with a 360-degree rollout. It spans digital and social media, in-store activations, online promotions, radio campaigns, and influencer collaborations. This integrated approach ensures maximum visibility and engagement during the high-demand season.
Shoppers who spend AED 1,000 or more—whether on school supplies, lifestyle products, or larger household items—qualify automatically for the prize draw. This inclusive strategy goes beyond school shopping, encouraging participation from both parents and lifestyle customers.
The campaign’s product lineup features leading global brands such as Kipling, Delsey Paris, Jansport, Jeep, Eastpak, Stanley, Bugatti, Citron, Trixie, Jeune Premier, Bamboo Bark, Bonjour, and Carl Oscar. From playful backpacks to rugged gear and lifestyle must-haves, the range caters to students and families alike.
Influencers played a crucial role by creating authentic, lifestyle-driven content that resonated with both parents and students. Their engagement generated organic conversations and extended the campaign’s reach to a younger, digital-first audience.
Running exclusively across the UAE from 9 August to 14 September 2025, the campaign focuses on customer delight as much as sales. Jashanmal Group is measuring success not only through conversions but also through brand affinity and customer satisfaction.
“Retail has the power to create moments that go far beyond transactions,” Shuja Jashanmal added. “Our Back-to-School campaign is about sparking creativity and supporting families as they embrace a new chapter. At Jashanmal, we see milestones as opportunities to create real value—blending quality with experience, and tradition with innovation.”
With rewards worth AED 150,000 and a strong multi-channel presence, Jashanmal’s Back-to-School 2025 campaign positions the retailer as a premier destination for families preparing for the new academic year.
