Zaheer Darbar – Entertainment Editor
P&G and Native Debut America’s First Brand Co-Produced Feature-Length Microsoap: All 55 episodes of The Golden Pear Affair are now live, marking the official debut of America’s first brand co-produced feature-length microsoap. The groundbreaking series is a collaboration between Native, P&G Studios, and dentsu Entertainment, and is produced by Pixie USA.
The cinematic vertical series reimagines the classic soap opera for today’s mobile-first audiences, blending romance, suspense, and social-native storytelling into an immersive digital experience.
Reinventing the Soap Opera for the Vertical Era
The Golden Pear Affair unfolds across 55 short-form episodes totaling just under 80 minutes—equivalent to the narrative scope of a feature film. Each episode ranges between 60 seconds and 2 minutes and 45 seconds, delivering cliffhangers and emotional depth designed specifically for vertical, swipe-based viewing.
This innovative microsoap format modernizes serialized storytelling for platforms like YouTube, TikTok, Instagram, and Facebook. The trailer and first five episodes are available free on Native’s YouTube channel and social platforms, while the complete series streams on thegoldenpearaffair.com.
The full series is priced at $9.99, with individual episodes available for purchase. Viewers can also participate in Native brand promotions to earn coins, which can be applied toward unlocking additional chapters—blending commerce, engagement, and entertainment into one seamless brand experience.
A Globe-Spanning Romantic Mystery
At the heart of the microsoap is a gripping international jewelry heist and the mysterious disappearance of a sister. Themes of self-discovery, desire, and transformation unfold through a globe-trotting romantic adventure.
The series stars social media and microdrama favorites:
- Nick Ritacco
- Alyona Real
- Cody Sean Morgan
Their combined fan bases are expected to drive strong engagement across social platforms, reinforcing the project’s mobile-first strategy.
Native’s Global Flavors Collection at the Center
The storyline is closely woven with Native’s newest limited-edition collection, Global Flavors, featuring fragrances inspired by destinations around the world. These scents and Native’s commitment to clean formulas inspired key moments and plot elements throughout the series.
Chris Talbott, CEO of Native, said the project brings the brand’s product story to life in a bold and experiential way.
“From Native’s point of view we wanted to bring our new limited edition Global Flavors collection to life in a dynamic, experiential way for consumers and this microsoap was the perfect format to showcase how the right scent and clean ingredients can be transformative. We can’t wait for viewers to spot the fun nods to the collection woven throughout the storyline and experience the adventurous scents of the collection for themselves.”
— Chris Talbott, CEO, Native
Lead actor Nick Ritacco highlighted the creative ambition behind the project:
“Native & P&G are proving that branded storytelling can be character-first, audience-driven, and creatively impactful — without compromising the story.”
Alyona Real emphasized the importance of strong female representation in branded entertainment:
“What excited me about The Golden Pear Affair was getting to play a woman who isn’t waiting to be saved. Pixie USA and Native are creating stories where female characters are proactive, intelligent, and in control of their own choices. That kind of representation matters—especially when it’s supported by brands that genuinely believe in empowering women.”
A New Era of Brand-Led Entertainment
The launch builds on Procter & Gamble’s deep heritage in serialized storytelling dating back to the 1930s—the era that gave rise to the term “soap opera.” Through P&G Studios and dentsu Entertainment, this legacy now evolves into a format built specifically for vertical video and social-first distribution.
The Golden Pear Affair represents a new model for brand-led entertainment—one that fuses premium storytelling, social-native design, influencer distribution, and commerce into a single immersive ecosystem.
With all 55 episodes now live, audiences can binge America’s first feature-length microsoap and experience a modern reinvention of the soap opera for the digital generation.
