USA
PostcardMania Appoints Chris Foster as Chief Evangelist to Empower Small Businesses with Marketing Education: PostcardMania—a $100+ million marketing technology company serving more than 128,000 clients—has announced the appointment of Chris Foster as its new Chief Evangelist.
Foster will lead education and partnership initiatives designed to support small and medium-sized businesses (SMBs), reinforcing the company’s mission to help businesses grow through results-driven marketing, promotion, and technology solutions.
Focus on Small Business Growth
Small businesses remain the backbone of the American economy, accounting for 99.9% of all enterprises and employing nearly 60 million people. Recognizing their pivotal role, PostcardMania aims to equip SMBs with practical tools and knowledge to navigate an increasingly complex marketing landscape.
In his new role, Foster will spearhead a wide-ranging suite of educational programs tailored to SMBs, marketers, sales teams, and franchises. These initiatives will focus on critical areas such as direct mail, artificial intelligence, lead nurturing, local marketing, online presence, and emerging industry trends.
“Small businesses are the collective engine that drives the American economy,” said Foster. “They deserve access to the tools and education needed to grow, compete, and thrive in today’s evolving marketplace.”
Education-Driven Strategy
The company’s education-first approach will emphasize accessibility and affordability, ensuring that businesses of all sizes can benefit from actionable insights and proven marketing strategies.
Foster brings decades of experience in direct marketing and education, including his role as an instructor at the University of California San Diego Division of Extended Studies. He has also led over 135 educational webcasts with the Performance Driven Marketing Institute, hosted numerous webinars, and produced a long-running marketing podcast.
“Chris was the natural choice for this role,” said Joy Gendusa, Founder and CEO of PostcardMania. “His deep expertise and passion for practical, real-world education align perfectly with our mission to help businesses improve performance and achieve sustainable growth.”
Key Events and Industry Engagement
Foster’s initiatives will kick off at PostcardMania’s Growth Summit for Business Owners, a sold-out event hosted at the company’s headquarters. The summit brings together entrepreneurs and marketers to learn directly from industry experts.
He will also participate in key industry events, including a panel discussion on “The TikTok Halo Effect” at PDMI East, where he will explore how SMBs can leverage influencer marketing. Additionally, Foster is scheduled to present at Connections 2026, a leading conference organized by Salesforce, focusing on improving lead response rates through personalized direct mail strategies.
Strengthening the SMB Ecosystem
With this appointment, PostcardMania reinforces its commitment to delivering measurable, results-oriented marketing solutions. The company’s expanded focus on education and partnerships is expected to empower businesses to generate more leads, increase revenue, and scale effectively.
As Foster noted, even small gains can have a significant impact: “If we help one business hire one more employee—and replicate that across millions of SMBs—we contribute directly to economic growth at both local and national levels.”
