Refuel Market has unveiled a new and enhanced loyalty program designed to simplify fuel savings and deliver more personalized rewards for customers. The South Carolina–based convenience retailer announced the launch in a press release, positioning the program as a strategic upgrade to better reflect how customers shop and fuel today.
At the heart of the redesigned program is an automatic approach to fuel savings, removing complexity and ensuring customers receive value without extra steps.
Automatic Fuel Savings Take Center Stage
First and foremost, Refuel’s new loyalty program introduces seamless fuel discounts. Members who spend $25 in-store automatically receive 10 cents per gallon in fuel savings at the pump. Importantly, customers do not need to activate offers or complete additional actions to unlock the benefit.
In addition, the program converts in-store spending directly into fuel rewards. Members earn 20 points for every $1 spent, and those points automatically translate into fuel savings. As a result, customers see faster and more tangible rewards tied to everyday purchases.
Simplified Rewards and Easier Redemption
Meanwhile, Refuel has redesigned its rewards catalog to improve usability. The updated interface makes it easier for members to browse, understand, and redeem rewards.
At the same time, the company preserved some of its most popular existing benefits. Notably, customers will continue to receive daily fuel savings of 3 cents per gallon, a feature that has remained a strong driver of loyalty.
Personalization Drives Deeper Engagement
Beyond fuel discounts, the new program emphasizes personalization. Refuel now delivers targeted offers based on individual interests and purchasing behavior, enabling more relevant promotions for each member.
“Personalization was a core focus in designing this program,” said Danielle Davis, loyalty and UX manager. “Our goal was to create experiences that feel relevant to each member, whether through targeted offers, challenges or timely rewards.”
By meeting customers where they are, Refuel aims to strengthen engagement and build long-term loyalty.
Interactive Challenges Add a New Dimension
Furthermore, the loyalty platform introduces interactive challenges designed to encourage participation and repeat visits. These include:
- Visit-based challenges
- Gallon challenges
- Limited-time promotional opportunities
These gamified elements give members additional ways to earn rewards while keeping the experience dynamic and engaging.
A Strategic Investment in Customer Experience
Refuel leadership described the program as more than a routine update. According to Carissa Cardy, director of marketing, the company focused on eliminating friction and accelerating value.
“We focused on eliminating complexity, accelerating value and ensuring that every interaction feels intuitive and rewarding,” Cardy said. “The result is a loyalty program that works harder for our members.”
Co-CEO Jon Rier echoed that sentiment, calling the launch a long-term investment.
“This is more than a refresh,” Rier said. “It is a strategic investment in our customers and in the future of the Refuel experience.”
