Ireland
Circle K Ireland has won the “Best Customer Loyalty Programme” at the 2025 Customer Experience Awards, a recognition that highlights the strong performance of the Circle K Extra loyalty platform. These prestigious awards attract leading brands from every major sector in Ireland.
Circle K Extra stands out as a mobile-first digital rewards programme built on three customer-centric pillars. The platform delivers personalised rewards based on real consumer behaviour and communicates directly through the app, ensuring relevance and ease of access.
“We’re committed to offering meaningful value through Circle K Extra, including fuel discounts, category-specific offers, and exclusive promotions that genuinely benefit our customers’ daily lives,” said Ciara Foxton, Managing Director at Circle K Ireland.
In collaboration with PDI Technologies, Circle K Ireland enhanced its programme’s design by utilising the same core loyalty platform while making the transition effortless for users. Existing members experienced minimal friction, as they simply updated the Circle K app to unlock benefits such as tiered fuel discounts, free coffee and car washes, and exclusive in-store offers.
“We are delighted to see the Circle K Ireland team recognised for this outstanding loyalty initiative, and we proudly celebrate their customer-first approach,” said Dawn Desai, EVP & GM, Enterprise Solutions at PDI Technologies.
With over 420 service stations across the country, Circle K remains Ireland’s largest fuel and convenience brand.
