Saudi Arabia
Footballco Announce First Saudi Women’s Football Awards – Roshn Group Confirmed as Exclusive Presenting Partner: Football media and culture company, Footballco, have announced the first Saudi Women’s football awards, with winners to be revealed in May. The awards will recognise and celebrate the best of women’s football in Saudi Arabia, both on and off the pitch.
From April, fans will be able to vote in The INDIVISA Saudi Women’s Football Awards from a series of shortlisted players and personalities, with a final voting stage involving a panel of industry experts. An awards event will take place in May, following the culmination of the 2025–26 Saudi Women’s Premier League season.
The INDIVISA Saudi Women’s Football Awards extend beyond the physical event, with supporting content across Footballco’s portfolio of Arabic-language football brands, including GOAL, KOOORA and INDIVISA, which reach over 170 million Arabic-speaking fans monthly, of which over 20 million are in Saudi Arabia.
The first INDIVISA Saudi Women’s Football Awards will be proudly presented in partnership with ROSHN Group, Saudi Arabia’s leading multi-asset class real estate developer and a Public Investment Fund (PIF) company.
The award categories include:
On-Pitch
- Player of the year
- Young player of the year
- International player of the year
- National Team player of the year
- Team of the year
- Goal of the year
Off-Pitch
- Most influential woman of the year.
- Style Icon of the year.
- Local hero of the year.
- Female football executive of the year.
- Footballco’s history in Saudi Women’s Football
Footballco has supported women’s football in the Kingdom since 2023, when it launched an Arabic version of its women’s football culture brand, INDIVISA – the first media brand dedicated to women’s football in the Middle East.
This was followed by Yalla Girl in 2024 – the first and only Arabic digital show designed for the women’s game. Since its launch in May 2024, Yalla Girl has amassed more than 100m views.
More recently, Footballco launched the INDIVISA website in Arabic in 2025, making it the first and only Arabic website dedicated to women’s football.
Outside of its own platforms, Footballco produced Destined to Play, a feature-length documentary produced for FIFA and the Saudi Arabian Football Federation, which follows the journeys of aspiring female Saudi players and is currently streaming on FIFA+.
Andy Jackson, Footballco’s SVP Middle East said: “We’re excited to be celebrating the growth of women’s football in the Kingdom and those who have helped it to grow at a rate we’ve not seen anywhere else and we would like to express our gratitude to Roshn Group for their support in establishing this important event and milestone in the trajectory of women’s football in the Kingdom.”
“Women’s football is no longer niche. In 2025, we saw 250 million video views of our Arabic women’s football content, and when we surveyed the fanbase, the message was clear: they wanted the women’s game to be celebrated and recognised in its own right, not as a footnote to the men’s game. This drove our vision to create this new annual event, and I’m delighted it’s a vision that was shared by Roshn.”
The Saudi Women’s Football Awards follow a period of great growth for women’s football in the Kingdom, which began with the launch of the Saudi Women’s Premier League in 2022.
At a grassroots level, 77,000 girls now compete in the annual Girls’ Schools League*, and there are more than 1,000 qualified female coaches (according to data from SAFF).
