USA
Amazon Ads Launches “Ads Agent” – AI-Powered Tool to Transform Advertising Efficiency: At Amazon Ads unBoxed 2024, the company unveiled Ads Agent, a groundbreaking AI-driven assistant designed to transform how advertisers plan, launch, and optimize campaigns. The annual conference, known for introducing innovative ad solutions, highlighted this year’s theme: helping businesses of all sizes connect with customers at every stage of their journey.
What’s New: Introducing Ads Agent
Amazon’s Ads Agent leverages the power of artificial intelligence to simplify advertising workflows. This intelligent tool automates time-consuming tasks such as identifying audience segments, adjusting pacing across multiple campaigns, and generating SQL queries for advanced analytics. It also provides advertisers with data-driven recommendations and transparent control, making campaign management faster and more efficient.
At launch, Ads Agent is integrated into Amazon Marketing Cloud (AMC) and Multimedia Solutions with Amazon DSP. Advertisers can now:
- Create and optimize campaigns at scale: Upload a custom media plan, and Ads Agent automatically builds the campaign structure and ad groups. It can even execute complex tasks through natural language prompts. For example, users can simply instruct, “Pause all campaigns with return on ad spend less than 2,” and Ads Agent will instantly take action.
- Enhance targeting precision: Ads Agent analyzes thousands of audience segments to recommend the most relevant Amazon audiences and keywords for each campaign. Advertisers can then review, refine, and apply these recommendations seamlessly.
- Accelerate insights in Amazon Marketing Cloud: With advanced SQL and AMC skills, Ads Agent converts natural language questions into complex analytics queries, helping users move quickly from questions to actionable insights.
Importantly, campaigns only launch once advertisers review and approve them, ensuring transparency and full control throughout the process.
Why It Matters
Ads Agent represents a major step forward in AI-powered advertising efficiency. By combining agentic AI with Amazon’s vast first-party insights, it enables advertisers to work smarter, not harder. Whether managing a few campaigns or hundreds, marketers can now save significant time and reinvest it toward strategic growth and creativity.
This innovation redefines how advertisers interact with data, insights, and automation—delivering speed, scale, and smarter decision-making across all advertising touchpoints.
Where It’s Available
Ads Agent is now available across multiple regions:
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: United Kingdom, Germany, Spain, Italy, France, Belgium, Switzerland, Poland, Austria, Netherlands, Sweden, Finland, Norway, Ireland, Denmark, Luxembourg
- Middle East: Israel, Egypt, Turkey, Morocco, United Arab Emirates, Saudi Arabia, Bahrain, Kuwait
- Asia Pacific: Australia, New Zealand, Japan, China, India, Singapore
Who Can Use It
Currently, all users with access to Amazon Marketing Cloud (AMC) and U.S.-based users of Multimedia Solutions with Amazon DSP can use Ads Agent.
Where to Access It
Conclusion
With Ads Agent, Amazon Ads has taken another bold step toward reshaping the future of digital advertising. By blending automation, intelligence, and transparency, the company empowers advertisers to achieve more with less effort—bridging creativity and technology like never before.
