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American Eagle Launches AE x Tru Kolors by Travis Kelce: A Bold Blend of Fashion, Sports, and Culture: American Eagle Outfitters, Inc. (NYSE: AEO) has officially announced the launch of AE x Tru Kolors by Travis Kelce, a highly anticipated limited-edition collaboration between American Eagle and NFL superstar Travis Kelce’s lifestyle brand, Tru Kolors. This exclusive collection, more than a year in the making, merges fashion, sports, and culture, uniting the #1 jeans brand for Gen Z with one of the most recognizable athletes and entertainers today.
Travis Kelce Brings His Vision to Life
Travis Kelce expressed his excitement, saying:
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision. We wanted this collection to reflect energy, authenticity, and fun. I want everyone to find something in it that feels good and makes it their own.”
Kelce, as Creative Director, played a central role in every step of the process. From fabrics and colors to silhouettes and graphics, his philosophy of “live to play” inspired the collection’s design. Every detail highlights the shared values of confidence, self-expression, and versatility.
American Eagle Meets Sports Icon
Jennifer Foyle, President and Executive Creative Director of American Eagle Outfitters, called the collaboration “a win.”
“American Eagle and Travis Kelce were destined to collaborate. AE and Tru Kolors are rooted in optimism, self-expression, and confidence. Travis’ infectious energy elevated the project and inspired bespoke fabrics and fits that showcase his style and perspective.”
Campaign Stars: Athletes Who Inspire
The campaign extends beyond Kelce himself. It features rising and elite athletes who embody the “live to play” mindset, including:
- Tennis star Anna Frey
- Basketball guard Azzi Fudd
- Quarterback Drew Allar
- No. 1 wide receiver recruit Jeremiah Smith
- Top basketball prospect Kiyan Anthony
- Olympic gold medalist gymnast Suni Lee
Each campaign star reflects confidence, individuality, and passion—values central to both AE and Tru Kolors.
Collection Highlights
The AE x Tru Kolors by Travis Kelce collection will launch in two drops: August 27 and September 24. With over 90 products priced between $14.95 and $179.95, the line reimagines everyday essentials and transforms them into bold fashion statements.
Highlights include:
- Vintage-inspired heavyweight tees
- Varsity jackets, cricket sweaters, rugby polos, and utility cargos
- Soft chenille and cashmere sets
- Bespoke graphics unique to AE x Tru Kolors
Global Rollout
The campaign will reach consumers worldwide through high-impact placements across social media, outdoor advertising in Kansas City, partnerships with NFL-focused podcast The Ringer, and connected TV ads. It will also feature prominently in fantasy sports content and digital activations, connecting with Kelce’s broad fanbase.
With this launch, American Eagle positions itself at the intersection of sports, entertainment, and fashion, offering consumers a collection that captures the energy and authenticity of Travis Kelce.
