Curious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025
AustraliaCurious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025: A landmark study released exposes a multi-million dollar measurement crisis in Australian and New...
Multiply Media Group Acquires 100% of London Lites, Accelerating Expansion in the UK
UAE/UKMultiply Media Group Acquires 100% of London Lites, Accelerating Expansion in the UK: Multiply Media Group (MMG), a subsidiary of 2PointZero Group PJSC (formerly...
Etihad Atheeb Rebrands as Etihad GO Telecom to Accelerate Digital Transformation
Saudi ArabiaEtihad Atheeb Rebrands as Etihad GO Telecom to Accelerate Digital Transformation: Etihad Atheeb Telecommunication Company (GO) has officially rebranded as Etihad GO Telecom,...
Part One: GCC countries Focus – Dr. Tausif Malik Kicks Off Advertising Club Madras InsightView Series with Deep-Dive into NRI/Desi Consumer Psyche
INDIAThe Advertising Club Madras successfully launched a new, multi-part diaspora series within its esteemed InsightView program yesterday, with Part One focusing on the influential Gulf Desi...
Direct Mail Outperforms Digital Marketing, New Industry Report Reveals
Satish NairDirect Mail Outperforms Digital Marketing, New Industry Report Reveals: Direct mail is experiencing a major resurgence. According to new research commissioned by Franklin...
