Canadian Tire and Tim Hortons Forge Loyalty Partnership to Reward Everyday Canadians: Canadian Tire Corporation, Limited (CTC) and Tim Hortons®, two of Canada’s most iconic and beloved brands, have announced a groundbreaking loyalty partnership set to launch in 2026. This collaboration will allow Canadians to link their Triangle Rewards and Tims Rewards accounts, unlocking richer benefits and everyday savings.
Through this partnership, linked members will earn Canadian Tire Money (CTM) on eligible Tim Hortons purchases while continuing to collect Tims Rewards points. Triangle Mastercard holders will gain even more opportunities to earn CTM every time they stop for their daily Tims coffee or meal.
Darryl Jenkins, Executive Vice President & Chief Development Officer of Canadian Tire, emphasized the value of this union:
“Tim Hortons and Canadian Tire are two of the country’s most recognized and trusted brands. By joining forces, we are creating more ways to reward Canadians for their everyday activities – whether shopping for essentials or grabbing their morning coffee.”
Hope Bagozzi, Chief Marketing Officer of Tim Hortons, echoed this excitement:
“This partnership allows Canadians to earn Canadian Tire Money and Tims Rewards simultaneously. It’s about giving even more value during the daily Tims Run while strengthening the loyalty experience for millions of Canadians.”
A Major Boost to Canada’s Loyalty Landscape
This marks the fourth marquee partnership within the Triangle Rewards ecosystem, following Petro-Canada, RBC, and WestJet. With nearly 12 million Triangle Rewards members and millions of Canadians visiting Tim Hortons daily, this collaboration cements Triangle Rewards as one of the largest loyalty programs in Canada.
The partnership aligns with Canadian Tire’s True North strategy, which focuses on deepening customer relationships, offering meaningful rewards, and leveraging personalized insights to drive engagement.
Meanwhile, Tim Hortons continues to strengthen its Tims Rewards program, which already offers members exclusive perks such as Roll Up To WIN™, contests, the NHL® Hockey Challenge™, and app-based features like Scan & Pay.
Everyday Rewards, Everyday Impact
The combined scale of Canadian Tire and Tim Hortons ensures Canadians benefit more than ever from loyalty programs integrated into their daily lives. Whether Canadians are shopping for tools, sports gear, or sipping their favorite Double-Double™, they now have more reasons to earn and save.
As two household names with deep roots in Canadian culture, this partnership showcases how strategic alliances can redefine customer loyalty in today’s competitive retail and food service landscape.
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