Kars4Kids New Anniversary TV Spot Celebrates 30 Years of Impact
USA
Kars4Kids New Anniversary TV Spot Celebrates 30 Years of Impact: Kars4Kids announced the debut of a new television commercial celebrating 30 years of turning...
IBM Launches Global Review of Its $330 Million Media Account
USA
IBM Launches Global Review of Its $330 Million Media Account: IBM has initiated a global review of its media planning and buying mandate, a...
Serviceplan Group, Phrenos Win European Commission’s Flagship Contract
Brussels
Serviceplan Group, Phrenos Win European Commission’s Flagship Contract: Serviceplan Group, Europe’s largest independent agency group, together with Phrenos, a Brussels-based agency, have been awarded the...
Almond Board of California Names Grey New York as Agency of Record
USA
Almond Board of California Names Grey New York as Agency of Record: Following a competitive review, the Almond Board of California (ABC) announced it...
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA
Dr Tausif Malik
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA: After its $13-billion acquisition of Interpublic Group (IPG), Omnicom has begun...
