IBM Launches Global Review of Its $330 Million Media Account
USAIBM Launches Global Review of Its $330 Million Media Account: IBM has initiated a global review of its media planning and buying mandate, a...
Serviceplan Group, Phrenos Win European Commission’s Flagship Contract
BrusselsServiceplan Group, Phrenos Win European Commission’s Flagship Contract: Serviceplan Group, Europe’s largest independent agency group, together with Phrenos, a Brussels-based agency, have been awarded the...
Almond Board of California Names Grey New York as Agency of Record
USAAlmond Board of California Names Grey New York as Agency of Record: Following a competitive review, the Almond Board of California (ABC) announced it...
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA
Dr Tausif MalikAs Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA: After its $13-billion acquisition of Interpublic Group (IPG), Omnicom has begun...
GALA Elects New Global Officers, Brinsley Dresden to Serve as Global Chairman
USAGALA Elects New Global Officers, Brinsley Dresden to Serve as Global Chairman: The Global Advertising Lawyers Alliance (GALA) has announced its newly elected global...
