IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth
USA:
IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media, CTV Will Still See Double-Digit Growth: Advertisers, facing a shifting economy, are...
SiriusXM Launches 24/7 Taylor Swift Music Channel, Taylor’s Channel 13
Zaheer Darbar - Entertainment Editor
SiriusXM Launches 24/7 Taylor Swift Music Channel, Taylor’s Channel 13: SiriusXM announced the launch of a limited-run channel dedicated to...
Canadian Tire, Tim Hortons Forge Loyalty Partnership to Reward Everyday Canadians
Satish (SK) Nair
Canadian Tire and Tim Hortons Forge Loyalty Partnership to Reward Everyday Canadians: Canadian Tire Corporation, Limited (CTC) and Tim Hortons®, two of...
Saving TikTok from Going Dark: Trump Signs Executive Order to Protect Users and Boost U.S. Businesses
Dr Tausif Malik
Saving TikTok from Going Dark: Trump Signs Executive Order to Protect Users and Boost U.S. Businesses: In a move that underscores the...
OOH Powers Sports Marketing Playbook: Majority of Sports Fans Recall Seeing Out of Home Ads, Most Take Action
USA
OOH Powers Sports Marketing Playbook: Majority of Sports Fans Recall Seeing Out of Home Ads, Most Take Action: Out of home (OOH) advertising is...
