IBM Launches Global Review of Its $330 Million Media Account
USA
IBM Launches Global Review of Its $330 Million Media Account: IBM has initiated a global review of its media planning and buying mandate, a...
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA
Dr Tausif Malik
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA: After its $13-billion acquisition of Interpublic Group (IPG), Omnicom has begun...
Miss Universe Organization Denies Ownership Claims, Reaffirms Independent Status
Mexico
Miss Universe Organization Denies Ownership Claims, Reaffirms Independent Status: The Miss Universe Organization (MUO) has firmly denied recent reports circulating online and across Thai...
Black Friday Shoppers Ditched Social Media Influencers for Real-World Reviews, Trustpilot Data Shows
Dr Tausif Malik
Black Friday Shoppers Ditched Social Media Influencers for Real-World Reviews, Trustpilot Data Shows: American consumers made a decisive shift in how they...
GALA Elects New Global Officers, Brinsley Dresden to Serve as Global Chairman
USA
GALA Elects New Global Officers, Brinsley Dresden to Serve as Global Chairman: The Global Advertising Lawyers Alliance (GALA) has announced its newly elected global...
