Curious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025
AustraliaCurious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025: A landmark study released exposes a multi-million dollar measurement crisis in Australian and New...
Direct Mail Outperforms Digital Marketing, New Industry Report Reveals
Satish NairDirect Mail Outperforms Digital Marketing, New Industry Report Reveals: Direct mail is experiencing a major resurgence. According to new research commissioned by Franklin...
Porsche Ranked Number One for Customer Loyalty Among Premium Car Owners in 2025 J.D. Power Study
USAPorsche Ranked Number One for Customer Loyalty Among Premium Car Owners in 2025 J.D. Power Study: Porsche has once again secured its position as...
Europe’s Marketers Face AI Reckoning, McKinsey Warns in Landmark 2026 Report
Dr Tausif MalikEurope’s Marketers Face AI Reckoning, McKinsey Warns in Landmark 2026 Report: Europe’s marketing industry is approaching a critical turning point, according to...
Culver’s Launches Nationwide ‘Delicious Rewards’ Program as Loyalty Trend Surges
USACulver’s Launches Nationwide ‘Delicious Rewards’ Program as Loyalty Trend Surges: Culver’s has rolled out its new Delicious Rewards loyalty program nationwide on November 17,...
