Research

73% of Small Businesses Still Operate Without Loyalty Programs, SumUp Survey Finds

USA73% of Small Businesses Still Operate Without Loyalty Programs, SumUp Survey Finds: New research from global financial technology company SumUp uncovers a striking disconnect between the...

Black Friday Shoppers Ditched Social Media Influencers for Real-World Reviews, Trustpilot Data Shows

Dr Tausif MalikBlack Friday Shoppers Ditched Social Media Influencers for Real-World Reviews, Trustpilot Data Shows: American consumers made a decisive shift in how they...

APAC marketers will increase spending across online video, e-commerce and influencer content in 2026

SingaporeAPAC marketers will increase spending across online video, e-commerce and influencer content in 2026: APAC marketers will increase spending across online video, e-commerce and...

Curious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025

AustraliaCurious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025: A landmark study released exposes a multi-million dollar measurement crisis in Australian and New...

Direct Mail Outperforms Digital Marketing, New Industry Report Reveals

Satish NairDirect Mail Outperforms Digital Marketing, New Industry Report Reveals: Direct mail is experiencing a major resurgence. According to new research commissioned by Franklin...

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