Research

APAC marketers will increase spending across online video, e-commerce and influencer content in 2026

SingaporeAPAC marketers will increase spending across online video, e-commerce and influencer content in 2026: APAC marketers will increase spending across online video, e-commerce and...

Curious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025

AustraliaCurious Nation, Ideally Launch the Inaugural Activation Effectiveness Barometer 2025: A landmark study released exposes a multi-million dollar measurement crisis in Australian and New...

Direct Mail Outperforms Digital Marketing, New Industry Report Reveals

Satish NairDirect Mail Outperforms Digital Marketing, New Industry Report Reveals: Direct mail is experiencing a major resurgence. According to new research commissioned by Franklin...

Porsche Ranked Number One for Customer Loyalty Among Premium Car Owners in 2025 J.D. Power Study

USAPorsche Ranked Number One for Customer Loyalty Among Premium Car Owners in 2025 J.D. Power Study: Porsche has once again secured its position as...

Europe’s Marketers Face AI Reckoning, McKinsey Warns in Landmark 2026 Report

Dr Tausif MalikEurope’s Marketers Face AI Reckoning, McKinsey Warns in Landmark 2026 Report: Europe’s marketing industry is approaching a critical turning point, according to...

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