USA
FCB Health New York Becomes Olixir New York, Launching a New Global Brand for Omnicom Health: Omnicom Health has announced a major transformation as FCB Health New York officially rebrands to Olixir New York, launching a new global brand that will debut in the United States before expanding into international markets. The move signals a bold step forward in redefining healthcare marketing by combining creative excellence with advanced AI-powered capabilities.
The newly named Olixir New York represents the next evolution of Omnicom Health’s integrated offering for healthcare professionals and consumer advertising. The agency will continue to operate under the leadership of industry veterans Linda Bennett and Kathleen Nanda, ensuring continuity while embracing innovation.
“FCB Health NY has never stood still, and Olixir NY reflects that same drive to keep evolving for clients and relentlessly seeking what’s next,” said Bennett. She emphasized that the rebrand builds on a strong legacy while delivering modern solutions powered by connectivity, talent, and intelligence across the Omnicom network.
The name “Olixir” draws inspiration from the word elixir, symbolizing transformation and healing, while incorporating the Omnicom “O” to reflect the synergy between creativity, strategy, and data-driven innovation. The rebranding highlights the agency’s commitment to blending storytelling with cutting-edge technology to meet the evolving demands of healthcare marketing.
Nanda reinforced this vision, stating that the agency’s transformation reflects its identity as “fearless creators and thinkers” focused on improving lives. She noted that Olixir’s approach centers on sparking understanding, shifting mindsets, and delivering meaningful impact through bold and purposeful campaigns.
The rebrand follows a landmark year in 2025, during which the agency earned top honors including “Agency of the Year – Category I” at the Manny Awards. It also secured multiple accolades across prestigious platforms such as The One Show, D&AD, London International Awards, MM+M Awards, and the Creative Floor Awards. Signature campaigns like Snowball, The Trial for #ClinicalEquality, and Disappearing Doctors continue to demonstrate the agency’s long-term commitment to social impact and innovation in healthcare storytelling.
As a full-service healthcare marketing agency, Olixir New York integrates creative strategy with the scale and intelligence of Omnicom Health. Leveraging advanced data capabilities powered by Omni and Acxiom, the agency aims to deliver faster, smarter, and more human-centric solutions for clients across the healthcare and life sciences sectors.
Omnicom Health remains a global leader in healthcare marketing communications, offering a comprehensive suite of services including patient engagement, medical communications, and market access strategies. With the launch of Olixir New York, the network reinforces its position at the forefront of AI-enabled transformation in healthcare marketing, setting a new benchmark for creativity, connectivity, and measurable impact.
