Saudi Arabia
SMARTIES KSA 2025 Honours the Kingdom’s Most Innovative Marketing Leaders: The Marketing + Media Alliance (MMA MENA) announced the winners of the SMARTIES KSA 2025 Awards, held at the Saraj Venue in Riyadh. The annual program celebrates the Kingdom of Saudi Arabia’s most effective and innovative modern marketing campaigns. It also recognises the brands, agencies, and tech enablers driving marketing transformation across the Kingdom.
As the marketing landscape continues to evolve with emerging technologies and shifting consumer behaviour, the SMARTIES categories have also expanded. They now reflect advancements across AI, MarTech, social media, e-commerce, creative storytelling, and purpose-driven brand impact. The gala evening, attended by top marketing leaders from across the region, featured more than 95 trophies awarded across 25+ categories.
Standout Campaigns Shine Bright
Several campaigns dominated the night with exceptional creativity and measurable impact.
“INTO THE SNAPVERSE” by Hungerstation | Carat MENA swept multiple categories, including Brand Experience, Gaming Gamification & E-Sports, Social Media Marketing, Web 3.0 Technologies Marketing, and the coveted Best in Show Industry Award.
Meanwhile, “THE ART OF STAINS” by Unilever | MullenLowe MENA impressed the jury, securing Gold in Brand Experience, Short or Long Form Video, and Brand Purpose/Activism.
In addition, “QATAR GOES WILD! 5M VISITORS NO BRAKES!” by Visit Qatar | Mindshare Qatar | Smartifai earned Gold and Silver across AI-Powered Audience Engagement, Innovative Use of AI in Advertising, AI-Driven Creative Excellence, and Customer Experience (CX)/User Experience (UX) & Design.
Furthermore, “COMFORT CHRONICLES” by Unilever | PHD UAE won Gold and Silver in Cross Digital Media Marketing, Social Media Marketing, and Short or Long Form Video, showcasing strong storytelling and consumer understanding.
Industry Awards Highlight Leadership
The SMARTIES KSA 2025 Awards also spotlighted the companies and innovators shaping the region’s marketing future. Special Industry Awards went to:
- Advertiser Of The Year: Unilever
- Media Agency Of The Year: Mindshare
- Media Agency Of The Year: Carat MENA
- Independent Media Agency Of The Year: Mediaplus Middle East
- Creative Agency Of The Year: MullenLowe MENA
- Tech Enabler Of The Year: Platformance
- AI Marketing Enabler Of The Year: Smartifai
- Performance Marketing Enabler Of The Year: Promofix
- Best Use of AI in Marketing: Qatar Tourism
- Brand Of The Year: Hungerstation
- Brand Of The Year: Abdul Latif Jameel Motors
- Best In Show: “Into The Snapverse” by Hungerstation | Carat MENA
A Night Celebrating Innovation
From cutting-edge AI to Web3 experiences, and from influencer strategies to powerful video storytelling, the winning work highlighted the depth and diversity of marketing talent in Saudi Arabia. The evening served as a powerful reminder of the Kingdom’s fast-growing creative and technological capabilities.
Reflecting on the night, Linda Kender, MENA Regional Director, said,
“SMARTIES KSA Awards Gala was as inspiring as it was rewarding! Watching the industry come together to honour each other’s work and celebrate outstanding achievements was a testament to the growing vision and talent in the region.”
To view the full list of winners, visit the official SMARTIES page.
 announced the winners...){kind=link}