Tag: advertising industry

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MediaRadar Expands Sports Intelligence to Measure Total Brand Investment Across Advertising and Sponsorship

USA MediaRadar Expands Sports Intelligence to Measure Total Brand Investment...

Trump Says He Will Personally Fund TV Ads After Backlash Over Taxpayer-Funded Campaign-Style Spots

USA Trump Says He Will Personally Fund TV Ads After...

OpenAI Introduces New ChatGPT Ads Format and Measurement Tools

USA OpenAI Introduces New ChatGPT Ads Format and Measurement Tools:...

Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month “Golden Campaign”

Japan Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month...

Media Awards 2026 Now Open for Entries; Dublin’s Mansion House to Host Industry Celebration

Ireland Media Awards 2026 Now Open for Entries; Dublin’s Mansion House to Host Industry Celebration: Entries are now open for the 2026 Media Awards, one...

Publicis Groupe Middle East Appoints Joyce Hallak as CEO of Spark Foundry ME

UAE Publicis Groupe Middle East Appoints Joyce Hallak as CEO of Spark Foundry ME: Publicis Groupe Middle East has announced the appointment of Joyce Hallak...

IIMCAA Announces Winners of 10th IIMCAA Awards at 14th Connections Meet in Delhi

India IIMCAA Announces Winners of 10th IIMCAA Awards at 14th Connections Meet in Delhi:The Indian Institute of Mass Communication Alumni Association (IIMCAA) announced the winners...

IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend

USA IAB 2026 Outlook Study Forecasts 9.5% Growth in U.S. Ad Spend, Fueled by Digital Growth, Major Cyclical Events and Accelerating Adoption of Agentic AI:The...

Havas to Acquire DIGIZIK, Launching Havas Play in Belgium

Belgium Havas to Acquire DIGIZIK, Launching Havas Play in Belgium: Havas has announced the acquisition of DIGIZIK, a pioneering Belgian agency specializing in entertainment, music,...

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Trump Says He Will Personally Fund TV Ads After Backlash Over Taxpayer-Funded Campaign-Style Spots

USA Trump Says He Will Personally Fund TV Ads After...

OpenAI Introduces New ChatGPT Ads Format and Measurement Tools

USA OpenAI Introduces New ChatGPT Ads Format and Measurement Tools:...

Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month “Golden Campaign”

Japan Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month...

EMIR and Omnicom Media MENA partner to take GCC insights to theglobal stage

UAE EMIR and Omnicom Media MENA partner to take GCC...
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