Saudi Arabia
TikTok Ad Awards 2025 to Take Place in Riyadh, Celebrating Creativity Across METAP: TikTok has announced the return of the TikTok Ad Awards in the METAP region, with the 2025 ceremony scheduled for December in Riyadh, Saudi Arabia. The awards will highlight the most creative and high-performing campaigns that embrace TikTok’s unique culture while driving real business results.
Building on last year’s success, the 2025 edition will showcase campaigns that combine authenticity, creativity, and measurable impact. Brands and agencies from South Africa, Kenya, Nigeria, UAE, Saudi Arabia, Qatar, Lebanon, Iraq, Egypt, Morocco, Kazakhstan, Azerbaijan, Cyprus, Pakistan, Bangladesh, and Sri Lanka are eligible to submit entries. Submissions open on August 18 and close on October 31, 2025. Eligible campaigns must run between October 1, 2024, and October 31, 2025.
The program will feature nine categories, including It’s the Creative for Me, Community Core, Full Funnel Flex, Big Branding Energy, Goal Digger, Bougie on a Budget, Sound On Please, The People’s Choice, and the ultimate accolade, The G.O.A.T. award. The latter will honor the most outstanding overall campaign, combining creativity, cultural resonance, and measurable effectiveness.
“After the incredible creativity we saw last year, we’re excited to bring the TikTok Ad Awards to Riyadh for 2025,” said Shadi Kandil, General Manager, Global Business Solutions, Middle East, Turkey, Africa, Central and South Asia. “These awards celebrate campaigns that go beyond advertising to create cultural moments, inspire joy, and deliver tangible results.”
