Kenya/South Africa
365 Digital, Truecaller join forces to scale advertising across Kenya & South Africa: Truecaller has announced a strategic reseller partnership with 365 Digital, one of Africa’s leading digital marketing and commerce media specialists, to expand its advertising and monetization ecosystem across South Africa and Kenya.
The collaboration represents an important step in Truecaller’s expansion strategy in Africa, reinforcing its direct sales presence while strengthening regional partnerships with established digital media experts.
Exclusive Reseller Agreement
Under the agreement, 365 Digital has been appointed the exclusive reseller for Truecaller Ads inventory in South Africa and Kenya. The partnership will allow brands and agencies in the region to access premium, data-driven advertising solutions on the Truecaller platform.
By combining Truecaller’s large global user base and first-party insights with 365 Digital’s deep local market expertise, the collaboration aims to create new opportunities for advertisers seeking targeted and measurable digital campaigns.
Industry experts believe the partnership will enable brands to activate mobile-first advertising solutions at scale, helping businesses connect more effectively with consumers across key African markets.
Strategic Importance for African Growth
According to Truecaller, South Africa and Kenya are among the most important markets in its African growth strategy. The company sees significant opportunities to expand its advertising business by building stronger regional alliances.
Hemant Arora, Vice President and Global Head of Truecaller Ads Business, emphasized the strategic importance of the collaboration.
“South Africa and Kenya are strategically important to Truecaller’s long-term growth in Africa. Around the world, brands partnering directly with Truecaller benefit from our unique scale, trusted insights, and tailored solutions to achieve their media and business objectives,” Arora said.
“Our collaboration with 365 Digital brings this proven global offering to advertisers and agencies in South Africa and Kenya, significantly strengthening our local footprint.”
Strengthening Trust-Led Advertising
365 Digital will lead local sales operations and advertiser engagement for Truecaller Ads in both markets, enabling brands to run high-impact campaigns in a trusted and brand-safe environment.
Julian Jordaan, CEO of 365 Digital, highlighted the importance of trust in modern advertising.
“We are excited to partner with Truecaller and bring its powerful, trust-led advertising solutions to brands across South Africa and Kenya,” Jordaan said.
“At a time when establishing brand trust is paramount, Truecaller’s unique position at the intersection of communication and utility presents a massive opportunity for advertisers to connect meaningfully with consumers.”
Mobile-First Advertising Opportunities
Through the partnership, advertisers will gain access to high-impact mobile ad formats designed to deliver strong engagement while maintaining user trust on the platform.
Truecaller’s advertising ecosystem is built around its communication platform used by millions of users globally, giving advertisers an opportunity to reach audiences with contextual, mobile-first messaging.
Building a Strong African Advertising Ecosystem
The partnership reflects Truecaller’s broader global strategy of expanding monetization through trusted local partners. By strengthening its sales footprint in Africa, the company aims to deepen relationships with regional advertisers and agencies.
As digital advertising continues to grow across African markets, collaborations like this are expected to play a crucial role in building a sustainable and high-impact advertising ecosystem for brands and consumers alike.
