Tag: digital advertising

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MediaRadar Expands Sports Intelligence to Measure Total Brand Investment Across Advertising and Sponsorship

USA MediaRadar Expands Sports Intelligence to Measure Total Brand Investment...

Trump Says He Will Personally Fund TV Ads After Backlash Over Taxpayer-Funded Campaign-Style Spots

USA Trump Says He Will Personally Fund TV Ads After...

OpenAI Introduces New ChatGPT Ads Format and Measurement Tools

USA OpenAI Introduces New ChatGPT Ads Format and Measurement Tools:...

Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month “Golden Campaign”

Japan Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month...

Netflix Appoints Kumar Kanagasabapathy as Director of Brand Partnerships for Asia Pacific

Singapore Netflix Appoints Kumar Kanagasabapathy as Director of Brand Partnerships for Asia Pacific: Netflix has appointed seasoned marketing strategist Kumar Kanagasabapathy as its new Director...

Robot.com Launches R-ads, Redefining Out-of-Home Advertising With Its Autonomous Robot Media Network

Yousuf Khan Robot.com Launches R-ads, Redefining Out-of-Home Advertising With Its Autonomous Robot Media Network: Robot.com, the company putting robots to work in the real world,...

Big Tech Earnings Highlight Advertising Strength as AI Drives Next Phase of Growth

USA Global technology giants delivered strong financial performances this quarter, with advertising remaining a core revenue engine even as artificial intelligence reshapes long-term strategy across...

Microsoft Shifts $700 Million Global Media Business from Dentsu to Publicis Groupe

USA/France Microsoft Shifts $700 Million Global Media Business from Dentsu to Publicis Groupe: In a major shake-up within the global advertising industry, Microsoft has reportedly...

365 Digital, Truecaller join forces to scale advertising across Kenya & South Africa

Kenya/South Africa 365 Digital, Truecaller join forces to scale advertising across Kenya & South Africa: Truecaller has announced a strategic reseller partnership with 365 Digital,...

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Trump Says He Will Personally Fund TV Ads After Backlash Over Taxpayer-Funded Campaign-Style Spots

USA Trump Says He Will Personally Fund TV Ads After...

OpenAI Introduces New ChatGPT Ads Format and Measurement Tools

USA OpenAI Introduces New ChatGPT Ads Format and Measurement Tools:...

Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month “Golden Campaign”

Japan Ayumi Hamasaki Teams Up with McDonald’s Japan for Three-Month...

EMIR and Omnicom Media MENA partner to take GCC insights to theglobal stage

UAE EMIR and Omnicom Media MENA partner to take GCC...
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