UK
Mediareach Advertising Receives Agency of the Year Honour at GG2 Awards 2026: Mediareach Advertising has been awarded Agency of the Year 2026 for Diversity Advertising & Leadership at the GG2 Awards 2026, recognising its work in multicultural marketing and inclusive communications.
The award was presented at a ceremony attended by policymakers, industry professionals and representatives from government departments, including David Lammy. The recognition highlights the agency’s contributions to diversity-focused advertising over several decades.
Founded in 1987, Mediareach Advertising specialises in helping brands connect with multicultural audiences through audience segmentation, culturally tailored content and targeted media strategies. The company has developed in-house audience segmentation models aimed at improving the precision of communication across diverse communities.
In a statement, CEO Saad Al-Saraf said the recognition reflects the organisation’s long-term efforts in the sector while noting that further progress is needed. “We are proud of what we have built—our impact on the industry, the change we have driven, and the progress we have made. But there is still more to be done,” he said.
The GG2 Awards are known for recognising individuals and organisations contributing to diversity and inclusion across industries. Mediareach Advertising stated that the award aligns with its ongoing focus on advancing inclusive engagement practices within the advertising sector.
