USA
McCann Promotes Andrés Ordóñez to Global Chairman and Chief Creative Officer: McCann has promoted Andrés Ordóñez to the dual role of global chairman and chief creative officer, expanding his leadership responsibilities as the advertising agency seeks to strengthen client partnerships and accelerate creatively driven business growth. Move aims to strengthen global leadership, deepen client relationships and drive business growth through creativity.
In his expanded role, Ordóñez will focus on uniting teams across disciplines, deepening relationships with clients and using creativity to generate demand and deliver measurable business progress. He will report directly to Andrew Robertson, CEO of Omnicom Advertising.
The appointment reflects McCann’s emphasis on creativity as a strategic business driver, helping brands address complex challenges, connect with consumers and identify new growth opportunities.
“There’s no shortage of big, complicated challenges facing our clients—and that’s what makes this moment exciting,” Ordóñez said. He added that creativity can do more than solve business challenges, arguing that it creates demand and that demand drives growth.
Ordóñez said he looks forward to working more closely with clients and agency teams, asking the right questions and translating insights into creative work that advances business objectives.
McCann Builds on Award-Winning Momentum
The leadership change comes as McCann builds on recent recognition across the advertising industry. The agency network earned top honours at the Cannes Lions International Festival of Creativity and was named the No. 1 U.S. agency network at the 2026 Effie Awards.
These achievements highlight the agency’s focus on combining creative excellence with marketing effectiveness and business impact.
Ordóñez’s expanded responsibilities are expected to support closer collaboration across McCann’s global operations while strengthening the role of creativity in client strategy and growth.
As brands navigate changing consumer expectations, evolving technologies and increasingly competitive markets, advertising agencies are under growing pressure to demonstrate how creative campaigns contribute to commercial outcomes.
McCann’s leadership move signals a continued focus on bringing creative thinking closer to business strategy, with the aim of helping clients generate demand, strengthen brands and achieve sustainable growth.
