Pepsi® and Off Season give great taste a one-of-a-kind tailgate fit with mini NFL puffer can jackets: Pepsi is bringing fashion and football fandom together through a new collaboration with Off Season, the sports-fashion brand founded by designer Kristin Juszczyk and entrepreneur Emma Grede. The partnership introduces miniature puffer jackets designed to fit 12-ounce Pepsi cans, giving the beverage brand a distinctive new way to connect with NFL fans.
The collaboration forms part of Pepsi’s season-long Tailgating Deserves Pepsi campaign, which celebrates the food, traditions and team spirit associated with American football.
Miniature Puffer Jackets Bring Fashion to Pepsi Cans
The first Pepsi x Off Season collaboration transforms Off Season’s signature puffer jacket design into a miniature accessory for Pepsi cans. The jackets are designed to keep hands comfortable while showcasing NFL team colors, logos and fan pride at tailgate parties, stadiums and home-viewing gatherings.
The miniature jackets feature official NFL team colors and logos, functional zippers and sleeves, and custom patches inspired by Off Season’s signature outerwear.
The collection includes 15 designs representing Pepsi’s NFL team partners: the Buffalo Bills, Cincinnati Bengals, Dallas Cowboys, Los Angeles Chargers, Los Angeles Rams, Miami Dolphins, Minnesota Vikings, New England Patriots, New York Giants, New York Jets, Philadelphia Eagles, Pittsburgh Steelers, San Francisco 49ers, Tampa Bay Buccaneers and Washington Commanders.
The unusual combination of sports merchandise, fashion and beverage packaging aims to make an everyday Pepsi can part of the game-day experience.
Kristin Juszczyk Brings Her Signature Design to Pepsi
Kristin Juszczyk, founder and chief creative officer of Off Season, said the idea grew from her desire to reinterpret the brand’s signature puffer jacket in an unexpected format.
Juszczyk explained that she enjoys drinking Pepsi at games and saw the partnership as a natural fit for bringing her creative vision to life.
Off Season has built its identity around fashion-forward sports apparel that extends beyond conventional fan merchandise. The collaboration with Pepsi applies that philosophy to a miniature accessory designed for football enthusiasts.
Emma Grede, Off Season’s co-founder, brings entrepreneurial and business expertise to the brand as it explores new opportunities at the intersection of sports, fashion and popular culture.
Pepsi x Off Season Sweepstakes Opens to Fans
Football fans can enter the Pepsi x Off Season Can Jacket Sweepstakes through November 30, 2026, for a chance to receive a complimentary miniature puffer can jacket.
Fans can review the official rules and entry details at offseasonpepsisweeps.com.
The partnership will also bring the collection directly to NFL fans through the Pepsi x Off Season Tailgate Tour. The tour is scheduled to begin October 19 outside Levi’s Stadium, when the San Francisco 49ers face the Washington Commanders.
Additional appearances are planned outside Lincoln Financial Field on November 8, ahead of the Philadelphia Eagles’ game against the New York Giants, and at SoFi Stadium on November 25 for a Los Angeles Rams game. Jackets will be available in person while supplies last.
Pepsi Strengthens Its Connection With NFL Fans
Gustavo Reyna, vice president of marketing at Pepsi, said the brand has long been part of the food, teams and traditions that define game day. The collaboration with Off Season is intended to bring together Pepsi’s beverage identity, team loyalty and a recognizable fashion trend.
As the Official Soft Drink of the NFL and a partner of 15 NFL teams, Pepsi continues to develop campaigns that connect its products with the wider football experience.
The miniature jackets represent a merchandising approach that goes beyond traditional branded clothing, turning the beverage can itself into a collectible item and conversation starter.
The initiative also reflects the growing intersection of sports, lifestyle branding and experiential marketing, as consumer brands seek creative ways to engage fans beyond conventional advertising.
