USA
PepsiCo has introduced a bold new corporate brand identity that embodies transformation, innovation, and optimism. The global giant revealed a refreshed look designed to reflect its evolution from iconic roots to a modern, purpose-driven powerhouse.
From Pepsi Roots to a Global Family of Brands
PepsiCo’s story began six decades ago with the historic merger of two of the world’s most beloved brands — Pepsi and Lay’s. Since then, the company has expanded into a global portfolio of over 500 brands, including Tostitos, Gatorade, Quaker, Siete, and poppi. With more than 300,000 employees worldwide, PepsiCo reaches consumers in every corner of the globe — from small-town stores in Kansas to vibrant markets in Cairo, São Paulo, and Shanghai.
Despite decades of growth and transformation, the company’s corporate brand identity had remained unchanged for nearly 25 years. Now, PepsiCo is taking a confident step forward with a visual identity that represents who they are today and the future they’re shaping.
A Visual Identity for the Future
The new logo is more than a design update — it’s a symbol of PepsiCo’s renewed purpose. It captures the company’s energy, ambition, and dedication to progress through innovation, sustainability, and consumer-centricity.
“Our new identity boldly reflects who we are in 2025 — a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said Ramon Laguarta, PepsiCo Chairman and CEO.
PepsiCo’s transformation aligns with its ongoing pep+ (PepsiCo Positive) strategy — an end-to-end sustainability framework that focuses on positive action for people and the planet.
The Story Behind the Logo
At the heart of the new logo lies the letter “P”, a tribute to PepsiCo’s proud heritage. Surrounding it are dynamic forms symbolizing consumer centricity, sustainability, and great taste. Together, they create a sense of connection and unity — a visual metaphor for PepsiCo’s global purpose.
The color palette draws inspiration from natural elements — the fertile soils that nourish its foods, the refreshing tones of its beverages, and vibrant hues representing people and planet. The new lowercase custom typeface conveys approachability, while a subtle smile motif underscores the company’s mission: “Food. Drinks. Smiles.”
“Our refreshed corporate brand expresses who we are today and our aspirations for tomorrow,” said Jane Wakely, Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods. “By putting smiles at the heart of our identity, we’re signaling our obsession with consumers — and that obsession fuels our growth.”
Bringing the New Brand to Life
PepsiCo’s new identity will debut across multiple touchpoints, beginning with a redesigned PepsiCo.com and refreshed social media channels on LinkedIn, Instagram, YouTube, and TikTok. The rollout will extend to product packaging, corporate signage, and workplaces, uniting PepsiCo’s vast family of brands under one cohesive visual language.
This rebrand represents more than a new logo — it marks a new chapter in PepsiCo’s global journey. With a forward-looking identity rooted in optimism and purpose, the company reaffirms its commitment to innovation, sustainability, and creating more smiles with every sip and every bite.
