USA
Pixability Launches pixie™, the First Agentic Curation & Optimization Solution for YouTube: Pixability, a AI-driven contextual targeting, brand suitability, and performance advertising on YouTube, has announced the launch of Pixie™, the first and only agentic solution designed to curate and optimize YouTube channels for advertising and creator campaigns.
Launching at a time when brands face increasing challenges in aligning with the right content, Pixie sets itself apart by outperforming native platforms and competing solutions. It leverages Pixability’s proprietary data and Super Signal Aggregation (SSA) technology, which combines more than 1,200 proprietary and partner signals into trillions of data points. As a result, Pixie can curate contextually precise channels that drive 8.6 times more relevant reach than a standard inclusion list.
David George, CEO of Pixability, emphasized the significance of this launch. “Pixie is not just a new agentic solution from Pixability, it’s a new way of approaching advertising. We believe agentic technology will soon be the only way to deliver media with both control and scale. Agentic solutions backed by deep data can transform cost structures, simplify planning, and redefine success—and our partners are already lining up to make this change.”
Faster, Smarter, More Impactful Campaigns
Pixie offers curated content lists that are more relevant, scalable, and high-performing—and it delivers them instantly. Campaigns that once took hours to assemble can now be launched in minutes. By combining AI-driven automation with human oversight, media teams gain the speed to scale campaigns while retaining the flexibility to adjust strategies in real time.
Pixie’s key capabilities include:
- Creating campaigns up to 60 times faster and optimizing channel mixes in response to cultural moments.
- Driving up to 70% better performance by combining scale with precision.
- Providing instant audience-viewing insights to strengthen creative strategy and new business pitches.
- Enabling planning teams to scope and share curated channel lists in minutes.
Industry leaders have already taken notice. Tam Alesi, CEO of Mediaplus North America, remarked: “As YouTube continues to grow as a critical platform for advertisers, making smart, values-aligned inventory choices is more important than ever. Pixie is a meaningful step forward—showing how Agentic AI can help brands connect content strategies with their values and drive stronger outcomes.”
Similarly, Bill Steinke, VP and Group Media Director at MMGY, highlighted Pixie’s potential. “Agentic curation and optimization represent the next step in YouTube and video strategy. I’m impressed by how Pixie leverages Pixability’s unique dataset, and I see its potential to refine targeting and drive even greater impact for our brand partners.”
