Ghana
Winners of Prestigious African Marketing Confederation Awards Revealed in Accra:The winners of the prestigious 2025 African Marketing Confederation (AMC) Awards were announced during a glittering banquet dinner on the final night of the annual AMC conference in Accra. The three-day event, held from August 20-22, brought together marketing leaders from across the continent to celebrate innovation, creativity, and excellence.
This year, the awards received more than 60 entries from member countries, showcasing the continent’s growing influence in global marketing. An independent judging panel carefully reviewed all submissions before selecting the winners.
Judges Praise the Quality of Entries
Helen McIntee-Carlisle, AMC President and co-founder, emphasized the impressive calibre of the submissions.
“With nominations from across Africa, the judges faced a difficult task in choosing the winners. The entries highlighted the best marketing talent and innovation the continent has to offer,” she stated.
The awards reflected the conference’s central theme — “Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology”. According to McIntee-Carlisle, the winners demonstrated mastery of these elements, proving that African marketers are at the forefront of global industry trends.
Recognising Exceptional Work
AMC Secretary General, David Balikuddembe, told guests that the awards night was more than a celebration; it was a recognition of transformative work.
“Some of the campaigns we saw touched lives, boosted businesses, and grew entire economies. Everyone who submitted work for judgment is a winner tonight,” he said.
He also noted the growth of the awards since their humble beginnings in Uganda with just two categories. “Today, we celebrate many categories and a significant rise in entries, which reflects the sector’s rapid evolution,” he added.
A Higher Standard Than Ever
Jury President Emuron Alemu echoed these sentiments, pointing out that the 2025 awards drew more entries than in 2024 and set a new benchmark for quality.
“We received better case studies, stronger stories, and more compelling campaign videos. For the first time, we also introduced an automated online judging platform, ensuring transparency and accuracy,” Alemu explained.
2025 AMC Awards Winners
Best Cause-Related Campaign of the Year
- Gold: Mastercard – “Sails of Change”
- Silver: EABL – “Project Rudisha”
- Bronze: Stanbic Bank – “Battle of Champions”
Best Social Media Campaign of the Year
- Gold: Uganda Waragi – “Arresting Attention”
- Silver: Johnnie Walker – “Bringing the Striding Man to Life”
- Bronze: Stanbic Bank – “Cash Back”
Best Not-For-Profit/Public Sector Campaign
- Gold: Malaria No More – “Change the Story”
- Silver: World Vision – “End Child Marriage and All Forms of Abuse”
- Bronze: Ethiopian Ministry of Health & Blood Bank – “The Incredible Generation”
Best Tourism & Destination Marketing Campaign
- Gold: Zambia Tourism Agency – “Visit Zambia”
- Silver: Old Mutual – “Green Frames”
- Bronze: Sunseekers Tours – “Cruise Tourism Development for Ghana”
Best Use of Local Insights Campaign
- Gold: Cadbury’s – “Give A Generous Voice to Storytime”
- Silver: Tusker Lager – “Stitched with Cheer”
- Bronze: Captain Morgan – “Bring Out Your Spice”
Most Effective Campaign
- Gold: Uganda Waragi – “From Limited Edition to Limitless Icon”
- Silver: Safaricom Ethiopia – “One Move Away – Road to 10 Million Subscribers”
- Bronze: Manyatta Cider – “A New Kind of Homecoming”
Campaign of the Year
- Winner: Cadbury’s – “Give A Generous Voice to Storytime”
Brand of the Year
- Winner: Uganda Waragi
Celebrating Africa’s Marketing Future
McIntee-Carlisle concluded that the award winners highlight Africa’s abundance of talent and innovation.
“We hope that each winner inspires the next generation of marketers as Africa embraces a new era driven by trust, technology, and creativity,” she said.
The AMC Awards continue to stand as a beacon for excellence, proving that African marketing is not just thriving but shaping the future of global business.
