Australia
Horror Icons Chucky, Freddy, and M3gan Take Over Fanta® Cans This Halloween: This Halloween, three of horror’s most recognisable figures are set to appear in an unexpected place: Fanta® cans. In a bold collaboration, Fanta®, Universal Pictures and Blumhouse have teamed up to bring Chucky, Freddy Fazbear, and M3gan to shelves across Australia.
The move blends pop culture with consumer marketing, giving fans the chance to collect limited-edition cans that feature the cult and modern horror characters. Each can also carries a QR code that unlocks exclusive content and digital experiences.
Chucky gets his own special flavour, Chucky’s Punch, while Freddy Fazbear takes over Orange and Orange Zero Sugar. M3gan makes her mark on the Lemon cans. Coca-Cola, which owns Fanta®, says the campaign is designed to tap into the Halloween season while giving fans something both collectible and drinkable.
Horror Meets Refreshment
“This partnership is all about celebrating the excitement that horror fans live for,” said Martyn Ferguson, Senior Director of Marketing at Coca-Cola Australia and New Zealand. He added that the limited-edition range lets Australians engage with their favourite characters in a fun and unexpected way.
Cinema Connection
The campaign comes as horror continues to dominate the box office. M3GAN 2.0 released earlier this year, while Five Nights at Freddy’s 2 is set to hit cinemas on December 4. Both films are Blumhouse productions, underscoring the studio’s growing role in global horror entertainment.
More Than Just Packaging
The campaign extends beyond cans. From September through October, the horror icons will appear in retail promotions, vending machines, and themed experiences nationwide. Fanta® is also encouraging fans to “grab theirs before the monsters do,” a playful nod to the marketing push.
Creative Backing
The campaign was developed by WPP Open X, led by Ogilvy, with support from agencies including Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive and VML.
For shoppers, though, the takeaway is simple: this Halloween, Fanta® has turned a soft drink into a horror collectible. And for fans of Chucky, Freddy, and M3gan, the message is clear — they don’t just want scares this season. They Wanta Fanta®.
