USA/France
Horizon Media, Havas Launch Horizon Global, a $20 Billion Joint Venture: Horizon Media Holdings and Havas announced the creation of Horizon Global, a groundbreaking joint venture that unites two of the industry’s most respected media powerhouses. With $20 billion in combined global billings, Horizon Global immediately ranks among the world’s largest and most influential media investors.
A New Force in Global Media
Headquartered in New York and spanning more than 100 countries, Horizon Global delivers a bold alternative for global marketers at a time when agency options are narrowing. By combining Horizon Media and Havas Media Network’s strengths, the new venture promises smarter insights, faster outcomes, and greater transparency for clients navigating complex global markets.
Strategic Focus and Independent Operations
Horizon Global will concentrate on US-centric global client opportunities. Meanwhile, Horizon Media and Havas Media Network will continue to operate independently in their respective regions, serving existing client portfolios, pursuing new business, and strengthening their brand identities.
Technology at the Core: BluConverged Platform
Central to Horizon Global’s offering is the integration of Horizon’s Blu platform with Havas’ Converged.AI platform. Together, they form BluConverged, a seamless, AI-native ecosystem designed to empower clients with connected intelligence. This innovative platform redefines transparency in media buying while accelerating performance-based outcomes.
“Built exclusively for modern global marketers, Horizon Global is rewriting the agency network playbook. As the first agency network built in the AI era, we are leading with future-forward ways of working, collaborating, and delivering outcomes at global scale,” said Bill Koenigsberg, CEO and Founder of Horizon Media Holdings.
A Partnership of Equals
Havas CEO and Chairman Yannick Bolloré emphasized the strategic importance of the collaboration:
“This partnership marks a significant moment for our agencies. Horizon has turned to Havas as its global partner, and together we will combine our complementary strengths to shape the future of media.”
New Leadership to Drive Growth
Horizon Global also announced its executive leadership team.
- Bob Lord has been appointed interim CEO of Horizon Global, effective immediately. Currently President of Horizon Media Holdings, Lord brings over three decades of experience at the intersection of media, technology, and business transformation.
- Renata Spackova has been named Global Chief Operating Officer. Based in Paris, she will oversee the strategic deployment of Horizon Global across more than 100 markets worldwide.
Lord and Spackova will collaborate closely with the Horizon Global Board of Directors, which includes Koenigsberg, Bolloré, and Peter Mears, Global CEO of Havas Media Network, alongside other senior leaders.
