Dr Tausif Malik
Netflix Opens Its First-Ever Theme Park “Netflix House” – A New Frontier for Partners, Brands, and Creative Collaborations: After years of pop-up experiences around the world, Netflix has officially entered the theme park industry with the grand opening of Netflix House, its first permanent immersive destination. The streaming giant’s expansion into physical entertainment marks a major step forward, rivaling industry leaders Disney and Universal Studios.
Welcome Home: Netflix House Opens in Philadelphia
Located at King of Prussia, A Simon Mall, in Philadelphia, the 100,000-square-foot Netflix House invites fans to step beyond the screen and into the worlds of their favorite stories. From Stranger Things and Wednesday to Squid Game, Bridgerton, Love Is Blind, and ONE PIECE, the venue transforms iconic Netflix titles into immersive, real-world adventures.
Netflix is also preparing to open its Dallas location at Galleria Dallas on December 11, 2025, with a third Las Vegas destination scheduled for 2027.
As Netflix stated, “You’ve invited us into your home for more than two decades, and now we’re returning the favor by welcoming you into ours.”
Immersive Experiences for Fans
Guests enter through the striking Red Envelope entrance, a tribute to Netflix’s DVD-by-mail origins. The space features a colorful mural by local artist Emily White and leads into an atrium filled with photo-ready installations and art inspired by beloved Netflix characters.
Once inside, visitors can explore a variety of attractions and themed experiences:
- Netflix BITES – A full-service restaurant serving elevated comfort food and cocktails with creative nods to Netflix shows and films.
- The TUDUM Theater – A 229-seat cinema showcasing Netflix content, fan events, trivia nights, and live sports such as WWE Raw and NFL games.
- Netflix Shop – Exclusive merchandise blending Philly pride and fan culture, including limited-edition collectibles and apparel.
- Feature Experiences – Ticketed adventures like Wednesday: Eve of the Outcasts and ONE PIECE: Quest for the Devil Fruit, allowing fans to interact with sets, solve puzzles, and uncover secrets.
- Netflix V/RTUALS – Multiplayer VR experiences inspired by Stranger Things, Rebel Moon, and Squid Game.
- Top 9 Mini Golf – A themed mini-golf experience featuring Bridgerton, Is It Cake?, Love Is Blind, and other Netflix hits.
Customer Benefits: A New Way to Experience Netflix
Netflix House gives fans the unique opportunity to experience stories, not just watch them. This innovative venture strengthens the emotional connection between Netflix and its audience by transforming passive streaming into an interactive lifestyle experience.
Customers benefit through:
- Deeper engagement: Fans can live inside the worlds they love, creating memorable, shareable moments.
- Community connection: Netflix House offers a social space where fans can gather, celebrate, and connect through shared interests.
- Exclusive perks: Visitors gain access to limited-edition merchandise, immersive events, and early previews of upcoming Netflix titles.
- Entertainment variety: From dining to gaming, mini golf to live theater, Netflix House offers a full-day destination for families, couples, and groups.
In essence, Netflix House extends the brand’s promise — “See What’s Next” — into the real world, letting customers feel like part of the story.
Partner Benefits: Expanding the Netflix Ecosystem
For partners, Netflix House opens a new frontier of collaboration, visibility, and brand synergy.
- Xfinity, the Official Connectivity Partner, delivers high-speed WiFi that powers all digital and gaming experiences at the venue. This partnership demonstrates how cutting-edge connectivity enhances entertainment.
- Mastercard, the Official Cornerstone and Preferred Payment Partner, offers exclusive Priceless Experiences to cardholders, such as priority dining reservations and special fan experiences.
- American Airlines AAdvantage Mastercard members gain early access to immersive dining experiences and will enjoy more curated benefits in 2026.
Local artists, vendors, and creative professionals also benefit, with Netflix House creating nearly 300 permanent jobs and supporting 260 local tradespeople during construction. Regional partnerships allow local talent to reimagine global stories through a community lens, ensuring that each Netflix House reflects the culture of its city.
A Celebration of Creativity and Connection
At the Grand Opening Housewarming Party on November 10, Philadelphia officials, celebrities, and Netflix executives—including Co-CEOs Ted Sarandos and Greg Peters—celebrated this groundbreaking milestone. The event featured music by DJ Jazzy Jeff and appearances by stars from Wednesday, Emily in Paris, KPop Demon Hunters, and To All the Boys I’ve Loved Before.
The Road Ahead: Dallas and Las Vegas Next
Following Philadelphia, Netflix House Dallas will open on December 11, 2025, featuring new attractions such as Stranger Things: Escape the Dark and Squid Game: Survive the Trials.
Then, in 2027, Netflix House Las Vegas will debut on the iconic Strip, bringing together entertainment, dining, and technology in one of the world’s most dynamic destinations.
A New Era in Entertainment
With Netflix House, Netflix has officially transformed streaming into a lifestyle experience. The company is redefining fan engagement by merging storytelling, community, and technology into one seamless world.
For fans, it’s an invitation to live inside their favorite shows.
For partners, it’s a chance to reach global audiences through immersive, high-impact collaboration.
And for Netflix, it’s the next exciting chapter in its mission to entertain the world—one story, one experience, and now, one theme park at a time.
