Tag: Advertising
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Singapore Tourism Board Appoints BLKJ Havas as Creative Agency
Singapore
Singapore Tourism Board Appoints BLKJ Havas as Creative Agency: The Singapore Tourism Board (STB) has appointed BLKJ Havas as its new creative agency of...
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA
Dr Tausif Malik
As Mergers Erase Legacy Brands, Employee Buyouts Could Save Advertising’s DNA: After its $13-billion acquisition of Interpublic Group (IPG), Omnicom has begun...
Part One: GCC countries Focus – Dr. Tausif Malik Kicks Off Advertising Club Madras InsightView Series with Deep-Dive into NRI/Desi Consumer Psyche
INDIA
The Advertising Club Madras successfully launched a new, multi-part diaspora series within its esteemed InsightView program yesterday, with Part One focusing on the influential Gulf Desi...
From New York to Alberta: How a Viral U.S. Ad Agency Became Nenshi’s Secret Weapon
Dr Tausif Malik
From New York to Alberta: How a Viral U.S. Ad Agency Became Nenshi’s Secret Weapon: The Alberta NDP’s ambitious midterm relaunch does...
Amazon Ads Launches “Ads Agent” – AI-Powered Tool to Transform Advertising Efficiency
USA
Amazon Ads Launches “Ads Agent” – AI-Powered Tool to Transform Advertising Efficiency: At Amazon Ads unBoxed 2024, the company unveiled Ads Agent, a groundbreaking...
