UAE
TBWA\RAAD Named Among the Best Workplaces in Media, Advertising & Marketing 2026: TBWA\RAAD has been named one of the Best Workplaces in Media, Advertising & Marketing™ 2026 by Great Place To Work® Middle East, earning recognition among the region’s leading organizations for workplace culture and employee experience.
The recognition is reserved for high-performing organizations that have achieved Great Place To Work® certification and subsequently demonstrated exceptional workplace practices. Companies on the Best Workplaces™ list are assessed through the Trust Index™ employee survey, alongside an evaluation of leadership, employee experience and organizational culture.
For TBWA\RAAD, the recognition reflects what the agency describes as years of investment in creating a people-first workplace.
“In a business powered by ideas, your people are the product,” said Reda Raad, Group CEO of TBWA\RAAD. “We’ve spent years building a place where every Pirate feels seen, challenged and free to do the best work of their lives.”
The agency’s workplace culture is built around four core values — Belief, Courage, Hunger and Collaboration — supported by continued investment in employee wellbeing, learning and development, flexible working models and employee engagement.
Claudinia Harper, Director of People at TBWA\RAAD, said the recognition was the result of consistent efforts across the organization rather than a single initiative.
“There are no shortcuts to a great workplace culture, just relentless consistency and commitment,” Harper said. “This isn’t the result of one initiative or one team, it’s the sum of every person at TBWA\RAAD choosing, every day, to play their part in making our agency a great place to work.”
Recognition Builds on Strong Workplace Track Record
The latest Best Workplaces™ recognition adds to a series of accolades received by TBWA\RAAD in recent years. These include consecutive Great Place To Work® Certifications, recognition as Best Place to Work at Campaign Middle East’s 2025 Agency of the Year Awards, and being named World’s Best Place to Work at Campaign’s 2024 Global Agency of the Year Awards.
The agency has also been recognised by Fast Company Middle East among its Most Innovative Companies and as one of its Best Workplaces for Women.
Two Decades of Disruption in the Middle East
Established in the United Arab Emirates in 2000, TBWA\RAAD was created to develop and expand TBWA Worldwide’s presence across the Middle East and Africa.
Operating under the positioning “The Disruption® Company,” the agency brings together creative talent to develop brand platforms designed to challenge conventional thinking and engage with culture. Its trademarked Disruption® methodology is central to its approach to building brands.
TBWA\RAAD is part of a global collective of more than 11,000 creative professionals across over 40 countries, offering capabilities spanning retail, social and digital, B2B, experiential marketing, innovation, production, design and content.
Its regional client portfolio includes brands and organizations such as Abu Dhabi Government Media Office, Adobe, Apple, Careem, Commercial Bank of Dubai, du, Etihad Rail, Gatorade, Henkel, Hilton, KFC, Meta, NEOM, Nissan, Pfizer, Philips, Pladis and Qatar Museums, among others.
