Ascendant Loyalty Marketing Launches ‘Petals Rewards’ Program for Global Floral Supplier Mayesh:U.S.-based consultancy Ascendant Loyalty Marketing has announced the successful launch of Petals Rewards, a new business-to-business (B2B) loyalty program developed for global floral supplier Mayesh, one of the world’s leading providers of premium cut flowers and floral products.
The program aims to strengthen relationships with professional floral customers by recognizing engagement, rewarding loyalty, and delivering tailored benefits designed specifically for business clients. Industry experts say the initiative reflects a growing shift in the marketplace as more B2B companies adopt loyalty strategies that were traditionally used in consumer marketing.
According to Jay Weinberg, the launch highlights how businesses are increasingly recognizing the value of structured engagement programs.
“B2B loyalty programs are rapidly gaining traction as organizations recognize that retention, engagement, and lifetime value are just as critical in business-to-business relationships as they are in consumer markets,” Weinberg said.
The Petals Rewards platform is designed to encourage deeper collaboration between Mayesh and its professional floral customers, offering incentives and recognition that support long-term partnerships in the floral supply industry.
Yvonne Ashton said the new program represents an important step in strengthening customer relationships.
“Petals Rewards represents an important step forward in how we engage and reward our customers,” Ashton said. “Ascendant helped us design a program that feels true to our brand and meaningful to our customers — one that strengthens long-term relationships while encouraging deeper engagement with how our customers do business with us.”
The partnership between Ascendant Loyalty Marketing and Mayesh also reflects the consultancy’s expanding portfolio of B2B loyalty initiatives. The company is currently working on the development of two additional loyalty programs designed for business clients, including one innovative model that focuses on rewarding both customers and independent contractors.
Marketing analysts note that many companies are shifting away from traditional discount-driven sales strategies or rebate programs, which can erode profit margins over time. Instead, loyalty programs are increasingly being used to create long-term value, improve retention, and build deeper engagement with customers.
Founded as a specialist consultancy in customer growth and retention strategies, Ascendant Loyalty Marketing works with global brands across industries including retail, travel, hospitality, e-commerce, restaurants, and B2B sectors. The firm focuses on designing data-driven CRM and loyalty marketing programs that deliver sustained customer engagement and profitable growth.
With the launch of Petals Rewards, Mayesh joins a growing number of businesses using loyalty-driven strategies to strengthen partnerships and enhance customer relationships in competitive markets.
